UK charity shop, OxFam, is in the middle of a fundamental makeover. A collaboration with the London College of Fashion and the talent behind the relaunch of Top Shop is setting out to proof that luxury retail strategy is not limited to high-price merchandise.
The charity was taking its first steps towards a more fashion-conscious image: away from the slightly battered shoes and oversize floral skirts it’s known for and into the world of designer one-offs and couture accessories.
To celebrate the launch, seven British designers have made one-off pieces using clothes from the charity shop which will be auctioned on eBay from today. Giles Deacon’s offering is a bright orange and green 1950s-style dress made from a pair of curtains from an Oxfam in Dalston. Stephen Jones constructed a hat made from pillowcases printed with a map of London. — (Via The Guardian, UK)
The initiative involves designers tailoring the existing pieces in the new boutique stores, and selling them both in-store and on eBay. It is already being heralded as the antidote to ‘fast fashion’.
Anyone who saw the excellent BBC series 
Hours after Karl Lagerfeld was seen pointing at refuse sacks in New York this week, a Chanel logo was found on nearby garbage bins…
Yesterday we wrote about the new plan among luxury jewelry brands to leverage heritage to build a stronger marketing plan to the future.
The relationship between luxury brands and pop culture is becoming increasingly powerful. Part of this growing revolution is an artistic movement that commodified the logos of luxury brands to make provocative statements.
As competition in the luxury jewelry category becomes ever more intense, brands are looking into their heritage to create distinct brand positionings that will play globally.
Time magazine has just published its list of the 100 most influential people in the world. There are three luxury-related players this year; Karl Lagerfeld, Takashi Murakami and Carine Roitfeld of French Vogue.
Google has just launched an interesting initiative where they have commissioned artists to design igoogle search pages.
Luxury brands have struggled to create an online presence that reproduces their carefully controlled offline positioning, but according to new research, consumers are ready for - and expect - luxury brands to innovate and develop clear online experiences.
Over the last few months, the previously low-key Korean Air appears to have found an almost limitless media budget, for TV, print and online advertising. With their new Tiffany blue color scheme and “Excellence in Space” positioning, they have raised their profile enormously.
