Luxury brands are increasingly interested in technology brand extensions. Ahead of New York Fashion Week, Forbes reviews some of the best; including Dolce & Gabbana, Swarovski, Pucci, Coach, Juicy Couture, and Louis Vuitton.
With 250 million cellphone users in the U.S. alone, and yards-long cashier lines at Apple stores nationwide, it’s easy to see why designers are moving into the technological arena, with phones and accessories costing into the thousands.
“It’s a profitable market,” says Jill Meyers, an industry analyst for In-Stat, a marketing research firm, “and another way for consumers to have a taste of the rich life.”
– (Via Forbes)
Channel News Asia also recently ran a report on the same trend, but with even more examples of the burgeoning trend
Label-loving technophiles have it good these days. More and more luxury-goods companies are crossing over to the once-staid sphere of tech gadgets and stencilling their glitzy logo on every thing cold and metallic, from humble thumbdrives to notebooks.
Today’s IHT takes a closer look at the new Louis Vuitton TV and cinema campaign, including an interview with LV’s Head of Marketing, Pietro Beccari.
The relationship between Las Vegas and luxury brands has grown exponentially over recent years. After initial reluctance from major luxury brands to be associated with the kind of classless luxury that Las Vegas affords, the rush to open in Vegas has become a stampede.
