The success of social networking has been one of the internet phenomena of the last few years, but the turnover is surprisingly high. After Friendster came MySpace, after MySpace came Facebook… After that, came the deluge.
A niche part of the social networking scene are the initiatives that are trying to create networks of high-net world individual and luxury consumers, and this area of social networking is one of the fast-growing areas.
Once invited to join the network — only selected members with a sturdy Rolodex are given invite powers — a member can browse the market guide (a high-end Craigslist where there are currently 500 member-listed yachts for sale), surf the luxury-travel guide and global-event guide, or participate in forum discussions–one of the site’s most active and popular functions. — (Via CBC)
And here are more…
aSmallWorld • Cosmo Circle • Diamond Lounge • Luxury Ratings • Quintessentially • Squa.re
Two other interesting innovations in this space.
Luxury brands are becoming currency in the luxury circles of social networking, Send Louis Vuitton is just the beginning…
And finally, Fame Game describes itself as a “social network that invites people to re-invent fame.”
It gives a direct Warholian PR index of the buzz that surrounds parties, searching by brands reveals some interesting comparisons… And the winner would appear to be Louis Vuitton…
Mercedes Benz • Dior • Gucci • Krug • Louis Vuitton
UK charity shop, OxFam, is in the middle of a fundamental makeover. A collaboration with the London College of Fashion and the talent behind the relaunch of Top Shop is setting out to proof that luxury retail strategy is not limited to high-price merchandise.
Anyone who saw the excellent BBC series 
Hours after Karl Lagerfeld was seen pointing at refuse sacks in New York this week, a Chanel logo was found on nearby garbage bins…
Yesterday we wrote about the new plan among luxury jewelry brands to leverage heritage to build a stronger marketing plan to the future.
The relationship between luxury brands and pop culture is becoming increasingly powerful. Part of this growing revolution is an artistic movement that commodified the logos of luxury brands to make provocative statements.
As competition in the luxury jewelry category becomes ever more intense, brands are looking into their heritage to create distinct brand positionings that will play globally.
Time magazine has just published its list of the 100 most influential people in the world. There are three luxury-related players this year; Karl Lagerfeld, Takashi Murakami and Carine Roitfeld of French Vogue.
Google has just launched an interesting initiative where they have commissioned artists to design igoogle search pages.
Luxury brands have struggled to create an online presence that reproduces their carefully controlled offline positioning, but according to new research, consumers are ready for - and expect - luxury brands to innovate and develop clear online experiences.
