Google has just launched an interesting initiative where they have commissioned artists to design igoogle search pages.
These new designs are provided by artists including fashion designer Oscar de la Renta, Nigo of The Bathing Ape, Dolce & Gabbana, and more.
Now you can put the work of world-class artists and innovators on your personalized Google homepage. Then add your choice of news, email, games, and more for a page that’s as useful as it is beautiful. — (Via Google)
Luxury brands have struggled to create an online presence that reproduces their carefully controlled offline positioning, but according to new research, consumers are ready for - and expect - luxury brands to innovate and develop clear online experiences.
The inherent contradiction between the ubiquitous accessibility of brands in the online world and the fiercely protected exclusivity at the heart of luxury consumer goods has to date remained an unresolved mismatch. — (Via BrandStrategy)
You can view historically how luxury websites have approached their web design via the Internet Archive Way Back Machine
Louis Vuitton, for example, has come a long way since its first web design in 1998… Visit LV 1998 website
Over the last few months, the previously low-key Korean Air appears to have found an almost limitless media budget, for TV, print and online advertising. With their new Tiffany blue color scheme and “Excellence in Space” positioning, they have raised their profile enormously.
However, we have to wonder whether their new print ad is going to attract any new customers…
It mentions their “180 degree reclining Kosmo Sleeper Seat” but the image features a a seat that looks like an unreclinable plastic shallow bucket seat, and while the model appears to be in the throes of relaxation, the reality of having a plastic spike resting against the back of your neck suggests the opposite.
The ad might be communicating on the other tagline “From departure to arrival, witness the creation of your own private room”, in which case this is a metaphorical seat.
Either way, it’s not a very helpful ad.
