The relationship between luxury brands and pop culture is becoming increasingly powerful. Part of this growing revolution is an artistic movement that commodified the logos of luxury brands to make provocative statements.
First there was Tom Sach’s Chanel Guillotine — (Via TomSachs.org)
Then the Gucci gas masks offering “high fashion protection” — (Via Designergasmasks.com)
And now at the 1998 gallery in Los Angeles a new exhibition called The Revolution will be Fabulous, a “weapons of mass designer show”.
Other items include a Louis Vuitton rifle, Paul Smith artillery and a Chanel rocket launcher. Prices start at $500… Find out more by emailing the gallery directly
As competition in the luxury jewelry category becomes ever more intense, brands are looking into their heritage to create distinct brand positionings that will play globally.
