Yesterday we wrote about the new plan among luxury jewelry brands to leverage heritage to build a stronger marketing plan to the future.

In a similar vein, Hermes has announced an initiative that investigates not just its own past, but the past of the artisanal skills that underpin the power of the brand.

The initative, the Fondation d’entreprise Hermès, is a foundation aimed at the preservation of artisanal skills and of ancient artifacts

Working to promote and preserve craft skills, the foundation will be headquartered in Paris and have an initial five-year mission in which it will play a key role in supporting the performing arts, visual arts and design sectors — (Via Vogue)