As we reported last month, this year’s American Express luxury conference was planning to focus specifically on the relationship between luxury brands and ecologically-aware strategies.
It’s a relationship that has been limited by a definition of luxury that has been focused on excess, a definition which is increasingly out of touch with the global mood.
One of the largest emerging opportunities for luxury brands is to incorporate ecological thinking as part of the business strategy, communicating on the origins of luxury products…
Knowing where and how a product is made is an important part of the luxury green movement. In some cases this can extend the feeling of luxury and people are willing to pay more for it such as leather goods that are made in Italy. People are starting to look behind the label as an assurance that a product is made under certain conditions. Fair trade, organic and sustainable are new value-added buzzwords but they can also be good for the businesses too. — (Via Luxist)
A company in Dubai today announced the construction of Isla Moda, the world’s first dedicated fashion island. Is an interesting strategy aimed at attracting global tourist interest, and to center Dubai as a global center of luxury.
