Agenda Inc. Live Feed

Coco Chanel’s $15B legacy

Fashion

chan05082.jpgFor the June issue of Portfolio magazine, Willow Duttge writes a piece described as …

A back-of-the-envelope calculation of how much the luxury company everyone would love to buy may actually be worth. — (Via Portfolio)

The Chanel empire comprises a network of different companies, each privately held by the ever-discrete Wertheimer family, so an accurate evaluation is notoriously difficult. In many ways the secrecy that surrounds the brand also increases its mystique.

$5.6B - $7.7B: Fashion business
$3.1B - $4.1B: Perfume business
$2.2B - $3B: Additional Chanel equity
Total… $10.3B - $14.8B

At a time when Prada and Ferregamo hover between confidence and nervousness around going public, and where Prada, according to fund managers “faces a credibility problem if it doesn’t go ahead” (Via Forbes), it’s a good time to be private, and a good time to be Chanel.

Oxfam deluxe

Fashion

oxfa0508.jpgUK charity shop, OxFam, is in the middle of a fundamental makeover. A collaboration with the London College of Fashion and the talent behind the relaunch of Top Shop is setting out to proof that luxury retail strategy is not limited to high-price merchandise.

The charity was taking its first steps towards a more fashion-conscious image: away from the slightly battered shoes and oversize floral skirts it’s known for and into the world of designer one-offs and couture accessories.

To celebrate the launch, seven British designers have made one-off pieces using clothes from the charity shop which will be auctioned on eBay from today. Giles Deacon’s offering is a bright orange and green 1950s-style dress made from a pair of curtains from an Oxfam in Dalston. Stephen Jones constructed a hat made from pillowcases printed with a map of London. — (Via The Guardian, UK)

The initiative involves designers tailoring the existing pieces in the new boutique stores, and selling them both in-store and on eBay. It is already being heralded as the antidote to ‘fast fashion’.

Inside the bespoke revolution

Fashion

besp0508.jpgAnyone who saw the excellent BBC series Savile Row will remember that the world of English bespoke tailoring is a marvellous clash of ego, confusion, exquisite quality, narrow-mindedness, English blustering, confidence and fear of the future…

For example… Meet Colonel Blasher

A particularly memorable scene is the ‘war cabinet’ meeting of bespoke tailors to discuss the news that Abercrombie & Fitch, which manages to qualify as a tailoring company, has the right to operate in the restricted Savile Row zone. It’s end-of-an-era stuff… But also one with opportunities.

We have been working with clients in the London bespoke industry for some time, to help retain the best of the heritage while repositioning the category for the future, updating business models, rethinking communications etc.

While Savile Row is an iconic centre for bespoke tailoring, the trend is growing globally.

Tom Ford, Thom Browne, and others are evolving the tradition of bespoke, and Paul Smith recently exported a bespoke initiative in New York…

Select fans of Paul Smith’s particular brand of Carnaby Street–via–Savile Row English flash have been stopping in to the second-floor showroom at the designer’s Greene Street boutique for a limited series of fittings with his crack “bespoke team.” — (Via NY Mag)

Meanwhile, the world of bespoke has rather shockingly collided with the world of blogging, in the form of English Cut, from Thomas Mahon, bespoke Savile Row tailor (but actually operating in the North of England).

Unlike many bespoke tailors who take the names of their clients to the grave, Thomas is cut from a newer cloth, his “Shameless Namedropping” section breezily mentions that he has dressed Prince Charles and Bryan Ferry.

And the “Why buy a suit from me” section sets out his stall with an eagerness that borders on the ungentlemanly…

1. Mobility and Economics.
2. Credentials.
3. Temperament.
4. My Age.

Read the EnglishCut blog

Thomas is part of the new revolution. As women’s couture stumbles, men’s bespoke is going from strength to strength…

Lagerfeld’s mysterious Chanel garbage

Fashion

chan05081.jpgHours after Karl Lagerfeld was seen pointing at refuse sacks in New York this week, a Chanel logo was found on nearby garbage bins…

Maybe Karl was just envisioning a better-looking container for our city’s waste and couldn’t resist making his vision a reality on those bins. — (Via NY Mag)

Either this is Karl Lagerfeld borrowing an idea from Louis Vuitton

Or he’s just trying to get a handle on grunge culture following the signing of Kurt Cobain’s daughter to the Chanel cause.

Book preview: Juergen Teller and Marc Jacobs

Fashion

jaco0508.jpgThe photographic collaboration between Juergen Teller and Marc Jacobs has lasted 11 years; with Teller shooting each of Jacobs’ campaigns; including the most recent highly-publised Posh-Spice-In-A-Bag campaign…

To celebrate the relationship between Teller and Jacobs, Steidl Publishing is to publish a retrospective look… But not until September…

Preview book on amazon.com

The aesthetic created between Teller and Jacobs has reached such a level of familiarity that when New York agency spoofed the look in an initiative called The New Enthusiasm people were surprisingly easily fooled…

Prada’s protoype auctions

Online

prad0408.jpgIn conjunction with long-term collaborator, Rem Koolhaas’ company OMA, Prada has launched an initiative, Prada Prototypes, which is an online auction of limited-edition Prada garments and accessories.

The ‘Prada Prototypes’ auction features 24 pieces including dresses, skirts, bags and shoes all hand-selected by Miuccia Prada. Initially created for the catwalk, the pieces have never appeared or been produced with the specific colour or material and some pieces have been made specifically for the auction.

The auction website lets bidders personalize the process by allowing them to include information about themselves, photo, or links to their websites. Bidders can also track the bid history of individual pieces through a graphic chart.

The Prada Protoypes idea works on several layers, both tactically and strategically. It creates a minor revenue stream for the brand, while also communicating ideas of couture, personalization, and buzz for the Prada brand.

In a marketplace where luxury brands still struggle with online representations of their brand personality, it’s a smart solution

To see the project in action, visit Prada.com and click on the Prototype Auction tab

Luxury brands extend identity protection

Fashion

darf0508.jpgOne of the strategic issues around the weakening economy is that luxury brands have become increasingly aggressive at defending their trademarks, copyrights, and positioning against competitors.

The most unfortunate recent example is the case of Louis Vuitton vs. Nadia Plesner, a student trying to draw attention to the situation in Darfur…

Louis Vuitton has filed charges against a 26 year old student artist for selling posters and t-shirts of a Darfur victim, holding a designer bag inspired by a Louis Vuitton design. All of the profits had been going to charity but Louis Vuitton is still demanding massive damages. — (Via TorrentFreak)

It’s particularly ironic after the recent Louis Vuitton Brooklyn exhibition where the brand paid a knowing tribute to the brand’s famous street hawkers (See Louis Vuitton’s street hawkers)

But Louis Vuitton is not alone…

Gucci has recetly moved aggressively on Chinese counterfeits — (Via Reuters)

Juicy Couture has just challenged Victoria’s Secret on derriere-based logo activity — (Via Yahoo!)

And it can’t be long before Nokia’s Vertu brand takes on Veptu

Karl Lagerfeld’s couture parrot

Fashion

parr0408.jpgOver the last few years, fashion designers and show producers - such as highly influential Alex Betak - have moved increasingly away from traditional fashion week venues in search of places that are more peculiar, show-stopping, creative and press-worthy…

W magazine says a “Plain Jane” runway show — one with a white backdrop and no stunts or special sets — is like a tree falling in the forest that no one hears. — (Via NY Magazine)

But although finding new locations is the latest version of runway innovation, designers have always been trying to upstage each other… The original culprit, it seems, was Karl Lagerfeld in 1974 who accessorized a Chloe model out with a live green parrot…

Read about Karl’s parrot, the “high fashion Pocahanteses” on the Diorient Express and more at NY magazine

Hello Dior Kitty

Pop culture

kitt0408.jpg
Luxury fashion brands appear to be in the grip of a toy onslaught…

First came news that Karl Lagerfeld had collaborate with Bearbrick to create Chanel versions.

Then Karl Lagerfeld himself was immortalized Next, the German toy company Steiff announced that a Karl Lagerfeld bear would be released in 2008 in Colette to coincide with fashion week.

And now, the infantilization continues as Dior fights back with Hello Kitty. The June edition of Vogue will feature Hello Kitty wearing Dior…

The fashion spread will show Kitty modeling the latest autumn and winter designs by John Galliano for the Dior brand, posing with the designer and enjoying a shopping spree in Paris.

“Of course this is the first time the historic fashion house of Dior has had a cartoon character model their entire collection,” said an official at Conde Nast Japan. — (Via Reuters)

It looks as though size zero models are not the problem, it’s the sub zero models that are the growing threat…

A very English luxury tradition

Fashion

smed0408.jpgTwo English luxury brands, John Smedley, and Barbour are booming in the current trend for luxury that relies on heritage, craftsmanship, and understated elegance.

John Smedley which began in 1784 now claims to be world’s longest running factory manufacturer, but has lost none of its relevance.

It has a thriving business manufacturing luxury knitwear favoured by celebrities including Victoria Beckham, Tom Cruise and Madonna. It has 450 employees and made £13m in sales in 2007. — (Via BBC News)

Most recently, the John Smedley brand has launched a new luxury division - Luxury Redefined - to further extend its premium credentials.

Meanwhile, Barbour celebrates 100 years since the publication of its first catalog, where it billed itself as billed as a brand aimed at “all who work out of doors in wet weather.” — (Via Shields Gazette)